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DIY marketing blog

A DIY marketing blog written by a Marketing Coach wants small businesses to ace their DIY marketing. This DIY marketing blog is about small business marketing, branding, design and life as a small business operator in Australia.

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Are robots taking over our jobs?

Gemma Saltmarsh January 29, 2017

I watched a great Four Corners episode last week about the jobs of the future. It was a scintillating watch for me because business and people are my things. It was interesting to ponder how the global employment landscape has changed over the years and to discover our education system in Australia is not adequately preparing our young ones for the challenges that lie ahead of them.

"Robots" or intelligent programs are doing more and more things and filling roles that we didn't expect. We can see they have made their place as our check out assistants but robots are even replacing lawyers in divorce disputes. It's crazy stuff. 

So what can we do to stay in front? How can I help best prepare my children for the "workscape" they will land smack in the middle of in 15 years?

Well, I can become a knowledge sponge and be more flexible in my thinking, more nimble in my abilities. We are living in a more mobile, more flexible workscape. We are working more part time jobs and we are more transient workers so I can continue to learn and grow to stay relevant. 

It doesn't matter which generation we are a part of, everyone can look to improve themselves and become more knowledgeable and better equipped to create a fulfilling life. We can be much more progressive in the lessons we teach at home. We can up-skill ourselves in the area of technology rather than stick our heads in the sand.

Go forth and expand your minds...

We host private motivational business coaching and training sessions and can train you in new marketing and business skills. Check out some of our motivational business coaching options here  

 

 

InCareers Tagswork, Technology, business coaching
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small business marketing blog >>

For small business owners, freelancers, sole traders and anyone else struggling through the marketing maze. DIY marketing tips, hacks and guidance written by an online marketing consultant who has been working with small businesses for over 12 years.

about the blog author >>

Gemma Saltmarsh is an Online Marketing Consultant who focuses on small business marketing based in Hobart, Tasmania. Her mission is to help small businesses thrive by offering marketing tips and sharing her experience.

about the business >>

Salt Brands and Marketing delivers clients marketing with spark on small business budgets. DIY small business marketing is their area of focus.

Their services include online marketing consulting, marketing plans and strategy, web design, logo design, branding packages and marketing packages covering SEO, social media and digital advertising.

Salt Brands and Marketing serve small businesses and freelancers Australia wide. We are 100% virtual and work from our home office near Hobart, Tasmania, Australia. 

Please get in touch if you would like to find out more about our marketing services. 

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 We acknowledge the rightful Traditional Owners of Country of the land on which we live and work and pay our respects to Elders past, present and emerging.


Gemma is a certified practicing marketer

Website designed by Salt Brands and Marketing, HQ near Hobart, Tasmania, Australia. All content is used with permission. Our current web design is better than this old clunky thang though and you can find it at Peabody Digital.


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Practicing as an online marketing consultant with a Professional AMI Membership

SALT. Small Business Marketing with Spark

Small Business Coaching, Strategy and Training

Fractional CMO and strategic marketing consulting delivered 100% virtually to Australian businesses. Salt Brands and Marketing provides expert guidance, clarity, and performance-focused strategy to help businesses improve their marketing results and build internal capability. Designed for organisations without a full-time marketing executive, our virtual Fractional CMO and strategic marketing consulting services support business owners, managers, and marketing coordinators through embedded leadership, team mentoring, and actionable plans. Core services include fractional CMO services, strategic audits, capability coaching, campaign oversight, brand and messaging refinement, and high-level marketing strategy development. Other offerings include online consulting, supplier management, and digital performance review. Expert marketing support, without the full-time cost.

Salt Brands and Marketing | 162 Macquarie Street, Hobart, TAS, 7000, Australia

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