Fractional CMO Services
100% Virtual Marketing CFRO Services for Australian Medium and Small Businesses
If you're leading a growing team but your marketing feels fragmented or underperforming, it may be time to bring in executive-level insight—without hiring full-time. That’s where fractional CMO services come in.
Gemma Saltmarsh offers high-level, 100% virtual marketing leadership for medium and small businesses that need strategic direction, campaign development, and internal capability building. With over 20 years’ experience in marketing, Gemma has worked across hundreds of industries—delivering insight-led, brand-aligned marketing strategy grounded in data, psychology, and results.
About Gemma
Gemma is a commercially-minded strategic thinker with creative agility and a deep understanding of data, systems, and customer behaviour. She partners with medium and small businesses to streamline marketing functions, drive data-led decision making, and embed performance improvement processes—always with clarity, momentum, and measurable outcomes.
Strategic, Results Focused Fractional CMO Services
Gemma’s Fractional CMO services are designed to embed senior marketing leadership into your business without the cost or complexity of a full-time hire. Everything is delivered 100% virtually, with monthly strategy sessions, coaching calls, email support, and behind-the-scenes planning included. Before the engagement begins, Gemma conducts a virtual onboarding workshop to align priorities, understand team dynamics, and assess immediate opportunities. You don’t need to prepare—just bring your business as it is. Whether you’re solving specific challenges, building internal capability, or ready to overhaul your customer journey and brand direction, Gemma brings the clarity, structure, and momentum you need. She prioritises quick wins first, while guiding your business toward long-term, strategic growth.
“I’ve appreciated her clarity of mind and honesty in providing advice. She takes unfamiliar concepts and breaks them down into something understandable, making it much easier for us to stand on our own two feet.”
Where Fractional CMO Services Make a Difference
Have a Marketing Coordinator, But No Strategic Direction
You have a Marketing Coordinator or admin support doing the doing—but they lack the strategic guidance, mentoring, and experience to prioritise, plan or optimise. You want to increase internal capability while keeping leadership at a senior level.
Missing Executive-Level Marketing Leadership
You’re growing but have no senior marketing voice in the room. Campaigns feel reactive, messaging is inconsistent, and decisions are made without clear strategy. You need oversight, structure and leadership to align your efforts and grow with confidence.
Your Marketing Agency Keeps Changing Staff
You’re constantly re-explaining your business, vision and strategy every time a new account manager is assigned. You need consistency, continuity, and someone internal who knows your brand and can manage agency relationships to keep things on track.
Outsourcing Everything—But It’s Not Working
You’ve outsourced your marketing, but results are underwhelming or unclear. There’s a gap between your business goals and what’s being delivered. You need someone who can advocate for your business, review performance, and hold suppliers accountable.
Gemma’s experience
With over 20 years in marketing, Gemma has worked across a wide range of industries from healthcare to producers, tourism, trades, B2B and FMCG. She studied at Monash University and holds both a Bachelor of Psychology, Marketing and Management and a Masters of Tourism degree. She is a professional member and a Certified Practicing Marketer of the Australian Marketing Institute.
Virtual Fractional CMO Packages
Fractional CMO packages start at AU $3,500 (+GST) per month and include strategic planning, team mentoring, campaign oversight and supplier management. Gemma partners with medium and small businesses to build internal capability, align marketing efforts, and drive performance improvements. Services are delivered 100% virtually using Google Meet and other collaborative tools, with ongoing email support and documentation. Each client receives a customised strategy, monthly executive sessions, and regular implementation support. While based near Hobart in Tasmania, Gemma works with clients all over Australia, including but not limited to businesses in Melbourne, Queensland, New South Wales, Western Australia and South Australia. Availability is limited to four clients per year.
More about fractional CMO services
Wondering if Fractional CMO services are right for your business? This offer is designed for medium and small business owners who want high-level marketing guidance, but don’t need or want a full-time CMO on payroll. It’s ideal if you’re feeling stretched across campaigns, content, customer experience, and team coordination.
Get expert support to review your current marketing efforts, improve your strategy, sharpen your messaging and focus on growth. With Gemma embedded in your leadership rhythm, you’ll gain oversight, creative direction, and someone to guide your internal team or external suppliers. Whether you’re after stronger brand presence, more confident decision-making or someone to take the pressure off, this might be exactly what your business needs.
If you’re unsure whether this model suits your structure, booking a one-hour online consultation is a great starting point.