The best graphic design software for Australian small businesses and DIY Marketers
We think Canva is the best graphic design software for Australian small businesses and DIY Marketers? Find out why…
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Set up your SEO in 5 simple steps
How to set up your SEO in 5 simple steps
SEO (Search Engine Optimisation) is part art and part science
With some solid writing skills and a bit of technological know how you can get your set up and figure out how to keep improving it over time. Here are the 5 simple steps to set up your SEO and get you on your way to mastering your own business SEO.
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DIY marketing in 5 simple steps
DIY marketing in 5 simple steps for businesses on a budget
There is so much to consider today when thinking about how to market a small business. I often get the question “where do I start?”. Well, here it is. Start by getting through each of these 5 simple steps and you are well on your way to mastering your own small business marketing.
Read MoreYou've never needed a useful Business Plan More
you’re operating a business and you don’t have one you might end up at the whim of customer demand and pinballing around without any clear direction or plan on even an idea of where you want to be, nevermind where you are. I’m a great believer that people’s businesses need to work in with their lifestyle goals. And they need to be clearly embedded in reality. That means considering all your current resources, your personal and professional hopes and dreams, your family needs and your future financial aspriations. Most importantly they need to work for the business owner in a way that helps you create the life you want to live…
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Finding opportunity in crisis
Bleak. Dire. Grey, grey, grey.
These are words that might be coming to mind over and over for some people when they consider their business and it’s future in the midst of this forced economic standstill.
Rather than dwell on the shitstoem that we now find ourselves in and complain, I’m the sort of person that likes to solve problems. The bigger the challenge, the more satisfying when it’s solved, amiright?
When all the variables and parts and grants and stock prices and customer demand levels are all going haywire how is it possible to see through the panic?
Well, sadly, this isn’t an advice column and I certainly can’t offer you a solution to your specific problem but here’s what I suggest. It’s important that while you do these things you’re keeping your eyes wide open to opportunities because you might just unearth some new ideas;
If you’re overwhelmed, use this time for business housekeeping. Tidy things up you’ve been meaning to so that you feel organized including your files, your outstanding invoices and your client lists. Develop a list of prospects.
Revisit your goals, hopes and dreams for your business. If you’ve got a business plan, update it.
Reflect on your current challenges. What is going wrong and why? How can you adapt to overcome these challenges? Do you need to move to an online platform? Do you need to expand your product or service offerings? Could you use what you have to completely change the face of your business and make it more relevant?
We are available for business coaching and can help you make the most of this challenge we are all facing together.
Get in touch to find out how we can help.