“Our" story

Over 12 years of marketing spark

The story of salt

I started Salt because I’d worked with marketing consultants in the past who offered very little real value. Lots of jargon, very little practical help. I knew it didn’t have to be that way — that marketing could be more useful, more honest, and easier to understand.

So I backed myself, and built a business around doing things differently.

Over the past 12 years, Salt has supported hundreds of Australian businesses with marketing strategies, capability building, and practical advice. It’s still just me — Gemma Saltmarsh — working behind the scenes, partnering with clients across the country to help them improve performance, get clear on direction, and make better decisions.

I’m a Certified Practising Marketer with academic qualifications in both marketing and psychology, and over 20 years of experience working in and alongside businesses. I’m a generalist by design — someone who’s stayed across all areas of marketing including branding, SEO, customer experience, websites, social media, digital advertising and now AI. I like understanding how all the pieces connect, and finding ways to make them work more smoothly.

Mentoring internal teams and helping people build capability is one of the best parts of what I do. I enjoy working with people — whether that’s one-on-one with a marketing coordinator or sitting in a management meeting looking at where systems can improve. Using tech in smart ways, streamlining processes, and helping people feel more confident in their roles is incredibly satisfying.

Salt still reflects the same values I started with: clarity, honesty, and a practical, grounded approach to marketing. It’s not about perfection — it’s about progress, insight, and doing things in a way that actually works.

Book a call to chat and find out if I can help your business.