SALT.  Small Business Marketing with Spark

Small Business Coaching, Strategy and Training
  • About
    • Our Story
    • Our team
    • Testimonials
    • Blog
  • Courses
    • Short small business courses
  • Services
    • Fractional CMO
    • Strategic Marketing Consulting
    • Marketing Plan and Strategy
  • Contact
  • Book
    • Our Story
    • Our team
    • Testimonials
    • Blog
    • Short small business courses
    • Fractional CMO
    • Strategic Marketing Consulting
    • Marketing Plan and Strategy
  • Contact
  • Book

DIY marketing blog

A DIY marketing blog written by a Marketing Coach wants small businesses to ace their DIY marketing. This DIY marketing blog is about small business marketing, branding, design and life as a small business operator in Australia.

  • Our Story
  • Our team
  • Testimonials
  • Blog
  • All
  • Branding
  • Business
  • Business & Life
  • Careers
  • Content
  • Copywriting
  • DIY Marketing
  • Internet
  • Marketing
  • SEO
  • Small business
  • Small Business Marketing
  • Websites
E064993D-8211-4670-AE52-1B6E137775C8-4881-000003BA6A0A76E8.jpeg

Finding opportunity in crisis

Gemma Saltmarsh September 30, 2020

Bleak. Dire. Grey, grey, grey.

These are words that might be coming to mind over and over for some people when they consider their business and it’s future in the midst of this forced economic standstill.

Rather than dwell on the shitstoem that we now find ourselves in and complain, I’m the sort of person that likes to solve problems. The bigger the challenge, the more satisfying when it’s solved, amiright?

When all the variables and parts and grants and stock prices and customer demand levels are all going haywire how is it possible to see through the panic?

Well, sadly, this isn’t an advice column and I certainly can’t offer you a solution to your specific problem but here’s what I suggest. It’s important that while you do these things you’re keeping your eyes wide open to opportunities because you might just unearth some new ideas;

  • If you’re overwhelmed, use this time for business housekeeping. Tidy things up you’ve been meaning to so that you feel organized including your files, your outstanding invoices and your client lists. Develop a list of prospects.

  • Revisit your goals, hopes and dreams for your business. If you’ve got a business plan, update it.

  • Reflect on your current challenges. What is going wrong and why? How can you adapt to overcome these challenges? Do you need to move to an online platform? Do you need to expand your product or service offerings? Could you use what you have to completely change the face of your business and make it more relevant?

We are available for business coaching and can help you make the most of this challenge we are all facing together.

Get in touch to find out how we can help.

  • DIY marketing blog
  • Older
  • Newer

small business marketing blog >>

For small business owners, freelancers, sole traders and anyone else struggling through the marketing maze. DIY marketing tips, hacks and guidance written by an online marketing consultant who has been working with small businesses for over 12 years.

about the blog author >>

Gemma Saltmarsh is an Online Marketing Consultant who focuses on small business marketing based in Hobart, Tasmania. Her mission is to help small businesses thrive by offering marketing tips and sharing her experience.

about the business >>

Salt Brands and Marketing delivers clients marketing with spark on small business budgets. DIY small business marketing is their area of focus.

Their services include online marketing consulting, marketing plans and strategy, web design, logo design, branding packages and marketing packages covering SEO, social media and digital advertising.

Salt Brands and Marketing serve small businesses and freelancers Australia wide. We are 100% virtual and work from our home office near Hobart, Tasmania, Australia. 

Please get in touch if you would like to find out more about our marketing services. 

facebook instagram-unauth linkedin
  • Subscribe to e-news
  • Branding + Logos
  • CONTACT
  • Privacy Policy

 We acknowledge the rightful Traditional Owners of Country of the land on which we live and work and pay our respects to Elders past, present and emerging.


Gemma is a certified practicing marketer

Website designed by Salt Brands and Marketing, HQ near Hobart, Tasmania, Australia. All content is used with permission. Our current web design is better than this old clunky thang though and you can find it at Peabody Digital.


circle-member-badge-white.jpg

Practicing as an online marketing consultant with a Professional AMI Membership

SALT. Small Business Marketing with Spark

Small Business Coaching, Strategy and Training

Fractional CMO and strategic marketing consulting delivered 100% virtually to Australian businesses. Salt Brands and Marketing provides expert guidance, clarity, and performance-focused strategy to help businesses improve their marketing results and build internal capability. Designed for organisations without a full-time marketing executive, our virtual Fractional CMO and strategic marketing consulting services support business owners, managers, and marketing coordinators through embedded leadership, team mentoring, and actionable plans. Core services include fractional CMO services, strategic audits, capability coaching, campaign oversight, brand and messaging refinement, and high-level marketing strategy development. Other offerings include online consulting, supplier management, and digital performance review. Expert marketing support, without the full-time cost.

Salt Brands and Marketing | 162 Macquarie Street, Hobart, TAS, 7000, Australia

facebook instagram-unauth linkedin