Strategic Marketing Consulting – Virtual Support with Executive Impact
High-level marketing expertise for medium and small businesses. 100% virtual. Outcomes-focused.
If your business is experiencing growth—or the marketing function isn’t performing at the level you need—strategic support can bridge the gap. Salt Brands & Marketing provides virtual strategic marketing consulting tailored to the needs of organisations that require senior marketing expertise without a full-time CMO.
Led by Gemma Saltmarsh, a seasoned strategist with over 20 years of hands-on marketing experience across industries, this service is designed for business leaders who want to:
Refine or reset their marketing strategy
Build internal capability and improve marketing operations
Strengthen brand positioning and customer experience
Align digital performance with business goals
Introduce AI and smart tech into existing marketing systems
Evaluate agency partnerships and marketing ROI
Whether you're a CMO needing external insight, a COO seeking strategic leadership, or a CEO looking to tighten the connection between marketing and growth, Gemma works alongside you to bring structure, clarity and forward momentum.
About Gemma
Gemma brings a rare blend of strategic thinking, creative ideation, digital capability and emotional intelligence. With over 20 years' experience spanning branding, digital advertising, SEO, web, social media, analytics and AI, she’s a unicorn generalist who gets under the hood quickly, finds easy wins, and helps clients act fast and with clarity. She also holds degrees in Psychology and Marketing, allowing her to guide teams and decision-makers with insight, empathy and precision.
How it works
✔️ 100% virtual
All consulting is delivered remotely, allowing flexibility, responsiveness, and access to expert support no matter your location.
✔️ Flexible sessions
Choose one-off sessions to work through a specific challenge or book a short block for deeper strategic review. Sessions are outcomes-driven and always supported with a follow-up action list.
✔️ Customised to your business
No templates or fluff. Each session is guided by your business objectives and backed by decades of cross-sector experience. From customer journey mapping to campaign troubleshooting and channel audits—Gemma brings the clarity and technical know-how to get things moving.
✔️ Capability uplift included
For businesses with internal teams, sessions also serve as a space to build capability. Gemma can coach your coordinator or team through implementation planning, process optimisation, or platform training.
“I’ve appreciated her clarity of mind and honesty in providing advice. She takes unfamiliar concepts and breaks them down into something understandable, making it much easier for us to stand on our own two feet.”
Gemma’s experience
A Certified Practising Marketer with the Australian Marketing Institute, Gemma has provided strategic guidance across sectors including health, education, government, and professional services amongst many others. With qualifications in Psychology and Marketing from Monash University, she brings unique insight into buyer behaviour, customer experience, and decision-making—while her emotional intelligence and leadership style make her a natural mentor for internal teams.
Strategic Consulting & Capability Growth Package
6 Months of Virtual Marketing Guidance, Strategy & Support
$10,000 + GST (Total Package Price)
🧠 1. Strategic Development –
One-off 90-minute virtual strategy session with Gemma
A clear, actionable marketing roadmap tailored to your business or project
Strategy document + project or capability development plan (co-created or delivered as needed)
📅 2. Fortnightly 1:1 Consulting – 12 Sessions Over 6 Months
2 x 1-hour consulting calls per month (on Zoom or Google Meet)
Targeted support, guidance, and skill-building for an internal staff member or project lead
Can cover brand, campaign planning, systems, content, SEO, performance tracking and more
Access to Gemma’s deep expertise across digital marketing, CX, buyer behaviour and smart tech
📬 3. Between-Session Support
Light-touch email access for small clarifications or resource sharing
Session notes or next steps provided after each consult (on request)
Ideal For:
Businesses with an internal marketing staff member who needs mentoring, strategic support, and skill uplift
Organisations launching a project or campaign needing expert guidance
Teams without internal senior marketing leadership, but who want to grow capability and confidence