Virtual Fractional CMO Services and Strategic Marketing Consulting
Salt is the virtual consulting brand of Gemma Saltmarsh - a highly experienced strategic marketing consultant and Virtual Fractional CMO. Based near Hobart, Tasmania and working 100% virtually with businesses across Australia, Gemma brings over 20 years of senior-level marketing expertise to every engagement.
Through Fractional CMO services, strategic marketing consulting, and capability-focused coaching, she helps founders, CEOs, and internal teams gain clarity, improve performance, and make confident marketing decisions backed by smart tech, customer data, and authentic messaging. Salt offers an affordable and proven marketing strategy package, ongoing consulting and mentoring, and executive-level support—without the overhead of a full-time hire. Services also include supplier oversight, team training, and digital performance guidance, all tailored to your brand and business goals.
Gemma blends creativity with strategic thinking to make marketing more effective (and less overwhelming) for businesses ready to grow. Book a free 15-minute call to see if Salt is the right fit to support your next chapter.
“She helped us rebrand and rebuild our entire online presence. I gained great inspiration with what I could grow my business into”
Meet Gemma
Gemma Saltmarsh is a strategic marketing consultant and Fractional CMO with over 20 years of experience driving growth, clarity, and capability across Australian organisations. With a background in both marketing and psychology, she brings a rare mix of commercial acumen, emotional intelligence, and creative problem-solving to every engagement. Gemma thrives on complex challenges and is known for quickly cutting through the noise to identify what will actually move the needle.
She’s not been siloed or stuck in any one role too long, and that’s how she’s remained connected to implementation. She remains a marketing generalist unicorn and is nimble, agile, and able to lead across branding, digital strategy, data, customer experience, and smart tech adoption. Whether guiding a team through change, improving marketing performance, or aligning operations with brand strategy, Gemma is clear, honest, and genuinely invested in her clients’ success. She brings structure and momentum while building internal capability that lasts long after the engagement ends.
Virtual Fractional CMO Services
Fractional CMO services give your business senior-level marketing leadership—without the cost or commitment of a full-time hire. Gemma Saltmarsh works as a virtual part of your executive team to bring structure, strategy, and momentum to your marketing function. From brand positioning and campaign planning to digital performance and customer experience, she connects the dots across departments and identifies opportunities to increase impact and efficiency.
This service is ideal for businesses with in-house marketing staff or agencies, but no overarching leadership or strategic direction. You’ll benefit from regular executive-level input, clear planning, and ongoing support to align your marketing with business goals. With a background in both psychology and marketing, and over 20 years of experience, Gemma brings a rare mix of commercial insight, emotional intelligence, and creative problem-solving to the table. It’s high-level capability, delivered virtually—giving you the guidance you need to scale smart and grow sustainably.
“Clear guidance, strategy, and pearls of wisdom. My digital advertising performance improved immediately.”
Schedule a call
A quick call helps clarify your needs, explore fit, and see if Gemma’s the right marketing consultant or Fractional CMO to support your goals.
“Gemma helped us enormously with SEO, strategy and marketing management... we’ve seen an uptick in sales!”
Consulting and performance
Our strategic marketing consulting services and virutal CMO services deliver more than just guidance. We are focused on results, performance and metrics. Expect improvements and new ideas and opportunities.
Our approach
Gemma brings out the best in people and their businesses. She gets to know your brand inside-out, connects easily with your team, and quickly identifies opportunities to improve performance, customer experience, and marketing impact. With a rare mix of strategic thinking, emotional intelligence, and commercial acumen, she helps clients build clarity, momentum, and long-term capability.
She leads with both heart and brains—balancing data and insight with creativity and gut instinct. She loves a laugh, keeps things grounded, and builds strong, mutually respectful relationships with clients built on trust, transparency, and shared goals.
Gemma shows up as a collaborative partner—invested in your growth, your people, and your success.
“Gemma’s eye for detail brings any project the quality outcome you’re wanting”
How Gemma works…
She’s friendly, grounded, and genuinely invested in her clients’ success. Strategic, experienced but always human first.
She’s a total marketing geek with an insatiable appetite for learning and a sharp eye for spotting hidden opportunities. She blends strategy and creativity effortlessly, bringing structure to chaos and ideas to life.
She listens deeply, learns businesses fast, and gets straight to what matters most - action. She’s generous with her advice, insights and tools, and believes good knowledge should be shared, not hoarded.
She operates with honesty and integrity, always respecting that your business is your business. She’s not here to take over—she’s here to lift you up.
She sparks lightbulb moments. She believes laughter belongs in every leadership meeting. She’ll always tell you the truth—even if it’s the uncomfortable kind.
And when the wins roll in? She’ll be right there celebrating beside you, probably with a meme.