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monthly 0.5 https://www.saltbrands.com.au/diy-marketing-blog/tag/logo+design monthly 0.5 https://www.saltbrands.com.au/diy-marketing-blog/tag/Whining monthly 0.5 https://www.saltbrands.com.au/diy-marketing-blog/tag/Career monthly 0.5 https://www.saltbrands.com.au/salt-strategic-fractional-cmo-and-digital-marketing-consulting-services daily 1.0 2025-10-22 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/b5608fd7-a75d-4fb1-8b85-8c78fb605bf6/Digital-marketing-consulting.png SALT - Strategic Fractional CMO and Digital Marketing Consulting Services https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1618199502821-AS1DU33EQ1THFGM4Z8SS/virtual-fractional-cmo-services-Gemma.jpg SALT - Strategic Fractional CMO and Digital Marketing Consulting Services - Meet Gemma Gemma Saltmarsh is a strategic marketing consultant and Fractional CMO with over 20 years of experience driving growth, clarity, and capability across Australian organisations. With a background in both marketing and psychology, she brings a rare mix of commercial acumen, emotional intelligence, and creative problem-solving to every engagement. Gemma thrives on complex challenges and is known for quickly cutting through the noise to identify what will actually move the needle. She’s not been siloed or stuck in any one role too long, and that’s how she’s remained connected to implementation. She remains a marketing generalist unicorn and is nimble, agile, and able to lead across branding, digital strategy, data, customer experience, and smart tech adoption. Whether guiding a team through change, improving marketing performance, or aligning operations with brand strategy, Gemma is clear, honest, and genuinely invested in her clients’ success. She brings structure and momentum while building internal capability that lasts long after the engagement ends. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1616989757997-PD86E3TVWO4TRKXSUZN4/1S9A8599-web.jpg SALT - Strategic Fractional CMO and Digital Marketing Consulting Services - Consulting and performance Our strategic marketing consulting services and virutal CMO services deliver more than just guidance. We are focused on results, performance and metrics. Expect improvements and new ideas and opportunities. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1618191978863-NCM8ZS8YMBMENSJJAJQ0/small-business-marketing-services.png SALT - Strategic Fractional CMO and Digital Marketing Consulting Services - Our approach Gemma brings out the best in people and their businesses. She gets to know your brand inside-out, connects easily with your team, and quickly identifies opportunities to improve performance, customer experience, and marketing impact. With a rare mix of strategic thinking, emotional intelligence, and commercial acumen, she helps clients build clarity, momentum, and long-term capability. She leads with both heart and brains—balancing data and insight with creativity and gut instinct. She loves a laugh, keeps things grounded, and builds strong, mutually respectful relationships with clients built on trust, transparency, and shared goals. Gemma shows up as a collaborative partner—invested in your growth, your people, and your success. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1620692703808-JJ1PE6C816FDLOK1I25E/marketing-agency-tasmania.jpg SALT - Strategic Fractional CMO and Digital Marketing Consulting Services - How Gemma works… She’s friendly, grounded, and genuinely invested in her clients’ success. Strategic, experienced but always human first. She’s a total marketing geek with an insatiable appetite for learning and a sharp eye for spotting hidden opportunities. She blends strategy and creativity effortlessly, bringing structure to chaos and ideas to life. She listens deeply, learns businesses fast, and gets straight to what matters most - action. She’s generous with her advice, insights and tools, and believes good knowledge should be shared, not hoarded. She operates with honesty and integrity, always respecting that your business is your business. She’s not here to take over—she’s here to lift you up. She sparks lightbulb moments. She believes laughter belongs in every leadership meeting. She’ll always tell you the truth—even if it’s the uncomfortable kind. And when the wins roll in? She’ll be right there celebrating beside you, probably with a meme. https://www.saltbrands.com.au/contact daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1623199417281-ST2RLP6D84IXD1BW00ER/fractional-cmo-book-call Contact - Book free call If you prefer to connect over phone, book a free 15 minute to chat with Gemma and find out if she can help. https://www.saltbrands.com.au/terms-conditions daily 0.75 2017-01-09 https://www.saltbrands.com.au/sign-up-to-enews daily 0.75 2024-08-20 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1619654243335-7NOXBXV3NHA5NTQM20K9/1S9A8951-web+-+Copy.png Sign up to e-news - Sign up for our enewsletter! Generous hints, tips and hacks to help you navigate through the marketing maze. You’re on your way to free DIY marketing tips, hacks and hints! Sign up for our enews below to get the goods straight to your inbox and we’re on Facebook and Instagram if you’re more of a socials fan. Sign up https://www.saltbrands.com.au/our-team daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1607644868916-B906ITLB15GWIFJBU1BM/Gemma-team.png Our team - Gemma Saltmarsh Avid adventurer, creative and tech geek https://www.saltbrands.com.au/marketing-strategy-package daily 0.75 2025-07-12 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/916ad8c1-c842-4bca-9f47-d41d869b0a8c/strategic-marketing-plan.jpg Small Business Marketing Action Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1616474780062-1T3SY2NN2TVIB3LSC4X2/Millie.png Small Business Marketing Action Strategy https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1620699050238-6QQQ15MPQTMKCJ24A0F9/small-business-marketing-strategy.png Small Business Marketing Action Strategy - Meet Gemma Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1619653400472-L1D5W4CYBB526AQPOOU7/great-client-reviews.png Small Business Marketing Action Strategy https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1607725679614-YSILJABP8QXLG8M0I68U/marketing-workshop.png Small Business Marketing Action Strategy https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/a70eda16-5346-49c7-a6c5-87a209adf064/social-media-services-hobart-1.jpg Small Business Marketing Action Strategy - Join us! Not ready to commit? No problems! Join us on Facebook, Instagram or sign up for our enews below to get DIY small business marketing tips, hacks and freebies! https://www.saltbrands.com.au/online-marketing-consulting daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/b63b8b6d-3a89-4c93-b7d8-d4c6a455f476/online-strategic-marketing-consulting.png Online Strategic Marketing Consulting https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1616476371978-8GLI1DDF10AA5PSH3J4G/marketing-coach-hobart.jpg Online Strategic Marketing Consulting - About Gemma Gemma brings a rare blend of strategic thinking, creative ideation, digital capability and emotional intelligence. With over 20 years' experience spanning branding, digital advertising, SEO, web, social media, analytics and AI, she’s a unicorn generalist who gets under the hood quickly, finds easy wins, and helps clients act fast and with clarity. She also holds degrees in Psychology and Marketing, allowing her to guide teams and decision-makers with insight, empathy and precision. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1607652380427-GAAFL8BP4HKPZ97KE0AA/marketing-consultant-hobart.png Online Strategic Marketing Consulting - Gemma’s experience A Certified Practising Marketer with the Australian Marketing Institute, Gemma has provided strategic guidance across sectors including health, education, government, and professional services amongst many others. With qualifications in Psychology and Marketing from Monash University, she brings unique insight into buyer behaviour, customer experience, and decision-making—while her emotional intelligence and leadership style make her a natural mentor for internal teams. https://www.saltbrands.com.au/privacy-policy daily 0.75 2021-05-13 https://www.saltbrands.com.au/our-small-business-marketing-story daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1621836969399-I44LDK32H17CX1YPB9J4/1S9A8117-web.png "Our" Story https://www.saltbrands.com.au/chat-gpt-for-small-businesses daily 0.75 2026-02-21 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/ad707d01-01ea-4309-bdf0-2691a7d89f2b/51.jpg Chat GPT for small businesses https://www.saltbrands.com.au/fractional-cmo daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/730bfa01-e878-445a-be7a-8b9cf51d876a/Fractional-CMO-Gemma.png Fractional CMO Services https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/678f0b3b-059c-4019-a083-efb64aa9f0ec/1S9A8877-web.jpg Fractional CMO Services - About Gemma Gemma is a commercially-minded strategic thinker with creative agility and a deep understanding of data, systems, and customer behaviour. She partners with medium and small businesses to streamline marketing functions, drive data-led decision making, and embed performance improvement processes—always with clarity, momentum, and measurable outcomes. https://images.squarespace-cdn.com/content/v1/53f299bee4b0eda73d21183d/1607652380427-GAAFL8BP4HKPZ97KE0AA/marketing-consultant-hobart.png Fractional CMO Services - Gemma’s experience With over 20 years in marketing, Gemma has worked across a wide range of industries from healthcare to producers, tourism, trades, B2B and FMCG. She studied at Monash University and holds both a Bachelor of Psychology, Marketing and Management and a Masters of Tourism degree. She is a professional member and a Certified Practicing Marketer of the Australian Marketing Institute.